Media Assets
Welcome to PRIDEChicago’s brand resources page. Here you’ll find brand guidelines and downloadable assets.
We ask that the use of our logo be reserved for official sponsors and media partners of PRIDEChicago. This helps us to ensure that our logo is not used inappropriately or without our consent. We appreciate your understanding and support in helping us to promote a positive and inclusive message for the LGBTQ+ community.
Chicago Pride Parade® is a registered trademark of PRIDEChicago®, an Illinois 501(c)(3) not-for-profit corporation.
Logo Color (preferred)
The PRIDEChicago logo is a registered trademark of PRIDEChicago®.
Primary Colors
1C1440
Civic Indigo
Brand anchor: header, footer, legacy/history sections, institutional areas, and other important dark elements.
3118A3
Legacy Purple
Individual photo-gallery backgrounds, chatbot surfaces, and selected dark secondary UI.
513EE3
Pride Chicago Purple
Primary celebratory color. Feature sections, major CTAs, and energetic/community content.
12BFC4
Community Cyan
Community and information color. Visitor content, feature cards, and informational accents.
F5C928
Joyful Yellow
Warm celebratory accent. Small highlights and accents set against purple/indigo.
DC3293
Vivid Voice
Donate, fundraising, and high-priority action.
Supporting Colors
F4F3FF
Purple Whisper
E4E0FF
Purple Scale
F1FFFF
Cyan Whisper
B9E5E6
Cyan Scale
B9E5E6
Indigo Slate
Gray Scale
F3F3F6
Civic Mist
E9E9F0
Civic Silver
D8D8E3
Civic Slate
2B3140
Midnight Slate
302A46
Indigo Charcoal
FAF9FC
Soft Canvas
Text
1C1440
Civic Indigo
3C3C46
Charcoal Gray
5C6675
Steel Gray
5C6675
Steel Gray
9AA1AC
Frosted Slate
332475
Link Indigo
FF8A3D
Playful Orange
Email Newsletter
EEEEF1
Email Container
3C3C46
Charcoal Gray
(Text)
1C1440
Civic Indigo
(Headlines)
D8D8E3
Civic Slate
(Border)
2E2365
Legacy Purple
(CTA)
332475
Link Indigo
DC3293
Vivid Voice
(CTA)
Brand Font - Title (also email newsletter text)
Brand Font - Paragraph
